Annual Marketing Conferences and Seminars in Edinburgh

Annual Marketing Conferences and Seminars in EdinburghConferences and seminars provide marketing professionals with an opportunity to develop their skills and expand their knowledge. Invaluable information presented at these events can be applied to day-to-day work as marketers and businesses develop successful marketing strategies that aim to grow their company. A number of informative conferences and seminars are staged throughout the year in Edinburgh, providing marketing professionals and entrepreneurs the opportunity to learn about emerging trends and best practices in marketing.


Edinburgh International Marketing Festival

Launched in 2010, the Edinburgh International Marketing Festival (EIMF) celebrates marketing, communications and creative industries. The lively event showcases the impact these industries have on society through commerce and branding. It also showcases innovation in marketing. The EIMF is delivered in partnership with the Marketing Society of Great Britain, Assembly and creativebrief. Leading and pioneering global brands participate in this dynamic event, including marketing agencies, media channels, government and academia. The general public is also invited to attend the two-day conference. The EIMF is organised alongside the Edinburgh Festival, which is an umbrella for a diverse collection of arts and culture festivals that take place in Edinburgh every summer.

The Edinburgh International Marketing Festival focuses on various elements of the sector, including how marketing is successfully applied in the UK and around the world. The EIMF features prominent keynote speakers, panel discussions and presentations from experts in the world of marketing. The event also incorporates receptions and other networking opportunities for delegates to build relationships and expand their networks. An annual event, the EIMF was not staged in 2013 in order to allow organisers to refocus and refine this popular marketing conference. For more information about the EIMF, visit www.eimfest.com.

Edinburgh Chamber of Commerce Training Courses

The Edinburgh Chamber of Commerce offers an extensive programme of short training courses. Courses cover a range of business-related topics, including marketing and sales, social media, organisational effectiveness, international trade, business planning and development, human resources, and personal development. All courses are delivered by experts in the field of marketing and sales. Courses are typically delivered at the Chamber of Commerce's Business Centre on George Street or Capital House at Festival Square in Edinburgh.

Training courses organised in sales and marketing explore a broad variety of topics, including digital marketing, writing for the web, networking, Google analytics, and search engine optimisation (SEO). Courses may also be tailored to individual business needs. Training is generally available at a fee. Members of the Edinburgh Chamber of Commerce are able to benefit from discounts on all course fees. The Chamber also offers bespoke training courses and flexible training opportunities for Scottish businesses with up to 100 employees. For more information about upcoming learning opportunities offered by the Edinburgh Chamber of Commerce, visit www.chamberbusinesssolutions.co.uk or www.edinburghchamber.co.uk.

Chartered Institute of Marketing Seminars and Events

The Chartered Institute of Marketing (CIM) puts on several local events through its Edinburgh branch office, as well as national and regional events across the UK. The CIM is a professional association for marketers and sets standards for the profession. Events range from seminars and workshops to conferences and networking opportunities. These learning opportunities are instrumental in promoting professional development and enhancing awareness of emerging trends in marketing.

Regular seminars delivered by the CIM cover a range of marketing-related topics, including how marketing plays a role in a business's profitability and how to develop an effective social media strategy. Participation in all CIM events contributes towards the Chartered Continuing Professional Development (CPD) Programme. Seminars and other events are available to all CIM members and are offered at a nominal fee. For more information about upcoming marketing seminars and other CIM events in and around Edinburgh, visit www.cim.co.uk.