Annual Marketing Conferences and Seminars in Greater London

Annual Marketing Conferences and Seminars in Greater London As one of the world's most dynamic cities and as a global business centre, London has much to offer to firms in the marketing industry. In this article we take a look at the most important annual conferences and seminars that might be of interest to anyone working in the marketing sector.

SES London

SES London was first held in 1999, and has since grown in popularity to the point of becoming a global point of reference for experts in digital marketing strategies. In fact, this event is part of a series of international conferences, the renowned Search Engine Strategies conferences, expos, and events. SES London has a predominantly educational focus, as it consists mostly of workshops, site clinics, and panel discussions that foster discussion and critical thinking and that encourage the sharing of ideas. During three days every year, SES London attracts industry leaders and innovators, and approximately 2,000 participants attend this event that covers a broad range of topics, including integrated marketing, content-driven SEO, creative content marketing, segmentation, and many other hot topics.

SES London is held at the Queen Elizabeth II conference centre, which is conveniently located in the heart of Westminster. You can find detailed information at http://sesconference.com/london.

Figaro Digital

Figaro Digital is a full day event that has been bringing digital marketing professionals to central London since 2009. The number of attendees is in the region of 500 people, which are there to represent some of the most important marketing agencies, tech companies, and dozens of leading brands. This event has been created by publishing company Figaro Digital with the objective of providing practical advice and valuable insights into some of the UK's most successful marketing campaigns. This conference is held at the Royal College of Physicians, near Regent's Park.

The organisers also run a series of seminars throughout the year, covering topics like content marketing, digital health checks, mobile marketing, display advertising, social media, affiliate marketing, and multi-channel marketing. For more details and to register, visit http://www.figarodigital.co.uk/conferences.aspx, or follow the organiser's Twitter page on @Figaro_Digital.

eMetrics Summit

The eMetrics Summit is the place to be for any professional interested in learning about the latest developments in the field of digital data and about their role in modern marketing. eMetrics conferences are held at the world's most representative business centres, including Toronto, Chicago, and Sydney, and Berlin. The London eMetrics Summit lasts two full days, during which delegates can sit through workshops, discussions, and keynote speeches delivered by successful entrepreneurs, senior marketing executives, and experts in analytics. The subjects covered range from actionable analytics to privacy issues in digital marketing operations. The eMetrics Summit takes place at 200 Aldersgate, in St Paul's. If you are interesting in attending, check http://www.emetrics.org, where you can also find a blog covering the key topics dealt with in past summits.

iStrategy

During two full days, iStrategy offers a highly engaging agenda presented by Europe's top marketing experts. This event caters to professionals working in all areas of marketing, from mobile to social, including digital technologies and e-commerce. The innovative programme at iStrategy aims to bring together multi-disciplinary expertise in order to create innovative approaches to subjects like brand awareness, mobile marketing applications, content strategy, database marketing, display advertising, pay-per-click techniques, and customer relationship marketing. The iStrategy conference is usually held at the Twickenham Stadium, but you can check this year's venue and programme at http://istrategyconference.com/about.

The Big Data Week

The Big Data Week does not only cater to marketing specialists, but also attracts leading experts in the fields of finance, telecommunications, government, banking, and the media. This event was founded in 2011 by an IT marketing expert who noticed a marked lack of interaction between the different big data communities that exist in the British capital. During seven days, participants have the opportunity of choosing between more than 200 different events, including workshops, meet-ups, presentations, debates, demos, classroom events, and breakfast meetings. The last edition gathered more than 20,000 people. To check the venues and exact dates, visit http://bigdataweek.com.

Marketing Seminars in London

The city's top business institutions run frequent seminars on marketing topics. For example, the London Business School offers a seminar programme covering subjects like marketing ethics, competitive strategy, branding, consumer behaviour, and product strategy. More details can be found at the institution's events website on http://www.london.edu/newsandevents/index.html.

Evening seminars are also organised by the Institute of Sales and Marketing Management. Find out more at https://www.ismm.co.uk/events_seminars.php. B2B Marketing runs seminars and practical workshops on telemarketing, CRM, inbound marketing, demand generation, and many other relevant topics. Learn more about their seminars at http://www.b2bmarketing.net/training-and-events. You can also visit the London Seminar website at http://londonseminar.co.uk and browse their marketing seminar listings, which include both paid and free events that will be of interest to every marketing professional.