Annual Marketing Conferences and Seminars in Liverpool

Annual Marketing Conferences and Seminars in LiverpoolParticipating in conferences and seminars provides company leaders and marketing professionals with insights into emerging trends and best practices. Attending these events is a key element of professional development to ensure successful marketing approaches and practices are adopted that help grow a business. Liverpool hosts a major annual conference on inbound marketing, as well as marketing seminars on a range of topics.

Inbound Marketing UK

Inbound marketing focuses on building a company's online presence and getting visitors to a website. It also strives to create online tools that are easy to use and capture a user's attention. Inbound marketing tactics include search engine optimization (SEO), pay per click (PPC) and social media. First held in 2013, the Inbound Marketing UK (IMUK) conference is an annual event held at Liverpool's Echo Arena in the city centre. The conference is supported by the vivark, University of Liverpool, Liverpool Community College, and Liverpool Vision.

IMUK focuses on new ideas in inbound marketing and the latest trends in the digital marketing world. The one-day conference includes keynote presentations, talks and workshops covering every aspect of digital and inbound marketing. Participants gain insights into best practices and other elements of successful marketing strategies. Past presentations have included leading marketing professionals from Expedia, Innocent Drinks, Google, O2, Tate and Moneysupermarket. In 2013, the event attracted over 250 business owners, CEOs and marketing professionals from across the UK.

For more information about IMUK or to register for the conference, visit www.inbounduk.org.

Liverpool Chamber of Commerce Seminars

The Liverpool Chamber of Commerce organises several workshops and seminars on a range of business issues, including marketing. For example, the Chamber puts on a regular workshop to help businesses improve sales and marketing strategies. Seminars also provide information and advice related to marketing abroad, including sessions on specific markets in Europe and beyond. Examples of other workshops and seminars include Marketing on a Budget: The Benefits of Social Media and a Digital Marketing Seminar. The Chamber also hosts outside organisations that stage seminars on specific marketing issues in partnership with the Liverpool Chamber of Commerce. For example, the Lancaster University Management School held a workshop on developing a transnational marketing strategy aimed at small and medium sized businesses in February 2014.

Information on upcoming marketing seminars is available at the Chamber of Commerce's website at www.liverpoolchamber.org.uk.

University of Liverpool Management School Seminars

The University of Liverpool Management School delivers comprehensive undergraduate and postgraduate education and degree programmes. The Management School also offers a range of education and training opportunities for management professions in various stages in their careers. The University of Liverpool Management School stages an annual seminar series on a range of business topics, including marketing. It also runs talks and workshops on business situations and solutions for external participants. Past sessions have included seminars on consumer research and customer engagement.

For information about seminars and other learning opportunities available through the University of Liverpool Management School, visit www.liv.ac.uk/management.

Liverpool Vision Seminars

Liverpool Vision is provides new businesses and entrepreneurs with access to business managers with industry expertise, contacts and experience. The initiative is supported by the European Regional Development Fund of the European Union and It's Liverpool. The economic development company offers a series of free seminars on business experiences and knowledge with the aim of helping start-ups. As part of this series, Liverpool Vision organises expert seminars on marketing throughout the year. Leading entrepreneurs are invited to share information with new and growing businesses to ensure long-term viability. Seminars are open to businesses who have participated in Liverpool Vision's 'I'm Liverpool, I'm Business' initiative, which is a free business start-up training programme for Liverpool-based entrepreneurs. Other individuals who plan to start their own business in the city may also attend seminars.

Visit www.liverpoolbusinessgrowth.co.uk for more information about upcoming expert workshops on marketing and for more information about Liverpool Vision.